Marketing Strategy + Product Roadmap · 2026

Grow the Engine.
Build the Proof.

Digital funnel, paid ads, organic social, and a ScoreApp lead machine — plus six powerful new features coming to the plugin.

Digital Funnel
Paid Ads
ScoreApp Leads
6 New Features
Explore

Digital Marketing Funnel

Attract. Qualify.
Convert.

Organic social drives awareness. The landing page captures leads. ScoreApp qualifies and segments them. The offer converts them — all without a sales call.

STEP 01
📱
Organic Social
Instagram Reels, LinkedIn posts, and YouTube Shorts showing real article generation demos, before/after results, and behind-the-scenes builds.
Awareness
STEP 02
🖥️
Landing Page
Single-focus page on peachtreerosemarketing.com. One CTA — take the assessment or join the waitlist. No navigation. No distractions.
Traffic destination
STEP 03
📊
ScoreApp Qualifier
Assessment or waitlist opt-in collects name, email, business type, website status, and content goals. Segments leads automatically by profile type.
Lead qualification
STEP 04
🎁
Offer Delivery
Segmented follow-up based on score. Agencies get the agency offer. Creators get the exchange offer. Small businesses get a free trial link. Each path is tailored.
Conversion

ScoreApp Lead Machine

Two opt-in paths — waitlist style for early adopters and an assessment for immediate qualification. Both capture the data you need to segment, personalize, and convert.

📋
Path A — Waitlist Opt-In
Name, email, business type, website URL. Simple. Low friction. High volume. Best for paid ad traffic. Converts to early adopter offer.
🔬
Path B — SEO Health Assessment
"How healthy is your content strategy?" — 5–8 questions. Score reveals their content gap. Plugin is the solution. High intent leads who self-qualify.
Segment 1
🏢 Small Business Owner
Has a WordPress site, no consistent content strategy. Wants results without hiring a writer.
→ Free trial + Pro upgrade path
Segment 2
🤝 Agency / Freelancer
Manages multiple client WordPress sites. Needs scalable content output. Time = money.
→ Half-price Agency tier offer
Segment 3
🎙️ Creator / Influencer
Has an audience, sells a product or service, wants SEO content without the overhead.
→ Creator exchange offer

Paid Advertising

Precise targeting.
Zero wasted spend.

Three platforms. Three audience profiles. All pointing to the same landing page and ScoreApp funnel. San Antonio first, then Texas, then national as results compound.

Instagram
Reels + Story Ads
👩‍💼
Small Business Owners San Antonio metro. Age 28–55. Business page owners. Interests: entrepreneurship, marketing, WordPress.
✍️
Content Creators with Products Texas-based. Coaches, consultants, course creators. Engaged audiences of 2K–100K.
Creative Concepts
  • 30-sec Reel: generate a real article on camera — start to draft
  • Before/after: client keyword ranking screenshots
  • "I used AI to write my blog — here's what happened"
  • Poll story ad: "How long does your blog take to write?"
LinkedIn
Sponsored Content + Lead Gen Forms
🖥️
WordPress Web Designers Job title targeting: Web Designer, WordPress Developer, Front-End Developer. Agency owners. Texas location.
📈
Marketing Professionals Marketing Manager, Content Strategist, Digital Marketing Director. San Antonio + Austin + Houston.
Creative Concepts
  • Lead Gen Form: "Get a free SEO content audit for your client sites"
  • Carousel: "The 9-step article pipeline your clients need"
  • Case study post: Podcast Studio SA 90-day results
  • Agency offer ad: half-price first year, 5 sites included
YouTube
In-Stream + Discovery Ads
🔍
WordPress Site Owners with Blogs Custom intent audience: searches for "WordPress SEO plugin," "how to rank on Google," "AI blog writing."
🎯
Small Business SEO Researchers In-market for SEO tools. Watching content about local SEO, WordPress plugins, content marketing.
Creative Concepts
  • 5-min explainer: "Why AI content needs a brand profile"
  • Live demo: generate an article for a San Antonio business
  • Future Former Federal channel: build-in-public series
  • Retargeting: landing page visitors → demo video
🗺️
Phase 1 — San Antonio
Tight geo-targeting. Low CPM. High relevance for local case studies. Build proof before expanding spend.
Month 1–3
Phase 2 — Texas
Expand to Austin, Houston, Dallas. Same targeting criteria. Leverage SA case studies as social proof in creative.
Month 4–6
🌎
Phase 3 — National
WordPress ecosystem audience. Lookalike audiences from converted leads. WordPress.org listing drives organic to paid retargeting.
Month 7+

New Features
Coming Soon.

Six additions that deepen the product, widen the moat, and create new reasons to upgrade to Pro.

Product Roadmap

Built to keep
clients longer.

Each new feature increases switching cost, deepens the data advantage, and creates a richer Pro upgrade story.

📈
SERP Performance Tracker
SEMrush-style keyword position tracking per site

Track keyword ranking positions over time — directly inside the plugin. Graph timeline shows growth from install date. Position list shows rank movement per keyword from start date to today. Turns the plugin from a content tool into a results dashboard.

Sample — Keyword Position Timeline
podcast studio sa
#4 ↑
record podcast sa
#9 ↑
podcast studio tx
#18 ↑
Free Track up to 3 keywords per site. Weekly position refresh.
Pro Up to 50 keywords. Daily refresh. Graph timeline. Historical position export.
🖼️
Featured Image Generation
AI-generated images via Gemini Imagen

After article generation, automatically create a branded featured image using the article title and keyword as the prompt. Attaches directly to the WordPress post as the featured image via the media API. Pro adds regeneration options and in-article supplementary images.

Free 1 featured image generated per article. Auto-attached to post. Uses article title as prompt.
Pro 1 featured image + up to 5 regeneration options. Plus 3 supplementary images placed throughout article body.
📊
Advanced Table Generation
Structured data comparison tables with schema markup

For comparison-based articles — "Best X vs Y" or "Top 5 Options" — auto-generate structured HTML comparison tables with appropriate schema markup. Integrates with TablePress or a native table renderer. Gemini populates the data, the plugin formats the markup.

Free Basic HTML table generation. Manual data population after creation.
Pro AI-populated comparison tables. Structured data schema. TablePress-compatible export. Auto-inserted into articles.
🔍
AIOSEO SEO Tab Integration
Focus keyword suggestions + dedicated SEO tab

A new SEO tab in the plugin surfaces post-generation keyword suggestions. After an article is created, Gemini analyzes the content and suggests the top 3 focus keyword options — ranked by search potential and relevance. Optional checkbox to auto-write the selected keyword to AIOSEO's focus keyword field.

Free Top 1 focus keyword suggestion. Manual one-click write to AIOSEO.
Pro Top 3 keyword suggestions with search context. Auto-write selected keyword. SEO score preview after write.
🔗
SEMrush Subscription Integration
Live keyword data enrichment before generation

For users with SEMrush Business plan API access — pull real-time keyword volume, difficulty, and trend data before generating the article outline. Keyword suggestions in the brainstormer become data-backed, not just AI-inferred. Transforms the plugin from opinion-based to evidence-based.

Free Gemini-inferred keyword opportunities only. No live data required.
Pro Optional SEMrush API key in Integrations tab. Live volume + difficulty pulled before outline generation. Data shown in Title Brainstormer cards.
🎬
Long-Form Video Script Generator
Pro — article → video script or bullet outline

After a blog article is generated, Pro users can trigger a supplementary video script or bullet-point outline version of the same content — formatted for long-form YouTube, podcast recording, or webinar delivery. Same CRAFT methodology, different output format.

  • 🎙️Script mode: full spoken-word format with intro hook, section transitions, and CTA outro
  • 📋Outline mode: bulleted talking points per section — ideal for natural on-camera delivery
  • ⏱️Estimated runtime shown (words-to-minutes for video)
  • 📥Downloadable as .docx for teleprompter or notes use
Free Not available. Pro-only feature.
Pro Full script or bulleted outline. Downloadable .docx. Triggered after article generation with one click.

Build Order

What to build
first.

Ranked by impact vs. effort. Features that compound the marketing story get built before features that add depth to existing users.

Priority 1 — High Impact / Low Effort
🖼️ Featured Image Generation
Visible, immediate, marketable. Every article gets a professional image. Screenshots of the output sell the feature in social content instantly.
Effort:
Low
Priority 2 — High Impact / Medium Effort
🔍 AIOSEO SEO Tab
Deepens AIOSEO integration and gives users a reason to stay in the plugin after generation. Focus keyword suggestions close the loop between writing and SEO scoring.
Effort:
Medium
Priority 3 — High Impact / Medium Effort
📈 SERP Performance Tracker
Transforms the plugin into a results dashboard. Clients who see ranking movement stay forever. Best long-term retention feature in the whole roadmap.
Effort:
Medium
Priority 4 — Pro Depth Feature
🎬 Video Script Generator
Gives Pro users a second deliverable from every article. Strong upsell for podcast and video creator audience. Matt's own content channels are the best test bed.
Effort:
Low-Medium
Priority 5 — Content-Type Expansion
📊 Advanced Table Generation
Unlocks comparison articles — a high-performing format for commercial intent keywords. Structured data schema is an AEO bonus. Requires TablePress compatibility check.
Effort:
Medium
Priority 6 — Data Integration
🔗 SEMrush API Integration
High value for power users but requires SEMrush Business plan ($499/mo). Build after SERP tracker proves keyword data demand. Optional add-on, not core feature.
Effort:
High

The plan is ready.
The engine is built.

Deploy the worker. Launch the funnel. Run the ads. Build the features. Every piece compounds the one before it.